• The word entrepreneur literally means someone who 'takes from between'.
• It has become associated with the financial aspects of 'business acumen'.
• It was probably inspired by ideas of Adam Smith and Charles Darwin.
• My neologism entredonneur (Wood, 1990) literally means a 'creative giver'
• It was not intended as a direct criticism of 'enterprise' itself
• Nevertheless, offers an invaluable practical counterpoint to it
• The most extreme idea of 'taking' is as unlikely as an extreme idea of pure 'giving'
• However, by placing the two at opposite ends of a continuum we are better able to map the transition from one to the other
• It may help us to identify how business, and other modes of enterprise, might be re-envisioned
• It implies a less wasteful mode of living within an (inevitable) solar economy
• In theory, at the macro level, tendencies to 'pure greed' may balance the will to 'pure altruism'
• With better mapping techniques we might be able to replace this struggle with a reciprocal form of altruism